All aboard the mobile merry-go-round
Many tech PR heads are this week making the annual pilgrimage to Barcelona for Mobile World Congress (MWC), an event that comes at a particularly opportune time for the communications industry. After...
View ArticleFirst comes seed, then comes PR?
The proliferation of seed funding is pushing startups towards PR earlier in their development cycle — bucking an assumption that very early stage companies aren’t yet groomed — or funded — for PR...
View ArticleClik here to view.
Chinese tech brands need more than good comms to succeed overseas
We have devoted a considerable proportion of our coverage to the plight of Chinese brands as they attempt to win over international sceptics. Indeed, it sometimes feel like I have spent my entire...
View ArticleClik here to view.
Stricker takes on Twitter’s charge to one billion users
Recently in a conversation about innovative communicators, a senior PR pro credited Twitter’s Gabriel Stricker for having “turned the entire thing around.” This coincided with Stricker’s recent...
View ArticleClik here to view.
The rise of the fifth screen
In a fascinating presentation at today’s PR and Disruption conference in London, Nic Newman from the Reuters Institute of Journalism explored how dramatic changes in the media...
View ArticleClik here to view.
Will AirPR really disrupt the PR industry?
AirPR, the data-driven matchmaking service to connect startups to PR consultants, instigated a flurry of tweets last week after Jeremiah Owyang tweeted: This elicited two responses. The first, are...
View ArticleClik here to view.
2013 Review: Top 10 Longreads
We continue our 2013 review of another dramatic year for the public relations world by breaking down our most read analysis and features. Like last year, it’s worth noting that our long-form...
View ArticleClik here to view.
What is the Motorola brand worth to China’s Lenovo?
Lenovo’s $3bn acquisition of Motorola has surprised many in the technology world, unused — presumably — to the idea of Google making any kind of a miscalculation. Yet even Google’s motives should not...
View Article
